Turn messy CRM data into something your team can trust.
NORMLZ normalizes inconsistent HubSpot values, standardizes records, and gives RevOps teams cleaner data to segment, report, and automate with confidence.
2 min
to connect
1 click
to normalize
Less noise
better ops
Normalization preview
Before and after
Messy
Normalized
Preview
before apply
2 fields
title & country
HubSpot
OAuth connect
How it works
Connect HubSpot, scan for inconsistencies, apply fixes you approve.
NORMLZ finds contacts where job titles and countries don't match your standard values, shows you what would change, and updates HubSpot only when you say go.
01
Connect HubSpot
Authorize your portal in a few clicks. NORMLZ reads contact fields through HubSpot's API — no CSV exports.
02
Scan your contacts
Run a workspace scan to find values like "ceo", "Chief Executive Officer", and "USA" that should be standardized.
03
Apply what you trust
Review every proposed change, select the fixes you want, and write clean values back to HubSpot in one batch.
Why teams use NORMLZ
Stop fighting the same messy values in every report.
When job titles and countries are spelled five different ways, segments miss contacts, workflows misfire, and RevOps spends hours on manual cleanup. NORMLZ catches the variants and standardizes them in HubSpot.
Example cleanup
One CEO, one country — not twelve spellings.
A scan might flag "ceo", "Chief Executive Officer", and "USA", "U.S.", "United States" on different contacts. You pick the canonical form and apply it where you want.
Pricing
Start free. Upgrade when your cleanup volume grows.
Every plan includes HubSpot OAuth, scan preview, and monthly usage limits that protect your API quota.
$0
/month
Try NORMLZ on one real workspace.
- 500 contacts scanned per month
- Up to 500 contacts per scan
- 50 fixes per month
- 10 workspace scans per month
$39
/month
For teams cleaning data every week.
- 25,000 contacts scanned per month
- Up to 5,000 contacts per scan
- Unlimited fixes
- 50 workspace scans per month
Custom
For larger teams and complex data ops.
- Custom monthly volume
- Multi-workspace support
- Advanced controls
- Dedicated onboarding